II.IO
Category benchmarks.In real time.
Turns every decision into an informed comparison instead of guesswork. Know whether your CPC, ROAS and share of spend are above or below your sector.
Features
01.
Benchmark by vertical
Pet, beauty, electronics, toys — every category has its baseline. IO calibrates against advertisers selling what you sell.
02.
Category share of spend
How much of your verticals investment you capture today. Where opportunity remains and where competitors are wasting.
03.
Competitive positioning
Comparison against advertisers your size. No comparing a pet shop with the big-box players.
Scale
of global practitioners cite lack of analytics resources as the main obstacle. IO is what was missing.
56%
Next step
Fifteen minutes. One dashboard.
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