Where you stand versus the market.
No platform tells you whether your CPC is expensive. IO is your category's benchmark, per network, in real time, the market reference every decision was missing.
One percentile, with the source next to it.
IO places you in your category's distribution, network by network. P82 means you beat 82% of advertisers, and shows where there is room to gain.
Where does IO come from?
A benchmark is not an opinion. It is data, source and comparison, updated all the time. Before we weigh in, we go to the data.
Beer compares with beer, not with the average of everything.
Mercado's CPC speaks the same language as Shopee's.
The auction moves every hour; the reading keeps up.
Where the next dollar works hardest, by SKU × channel × moment.
Every reading shows where it came from. Auditable.
Where you fall on the distribution.
Every advertiser in your category is a point on the curve. IO shows exactly where you are, and how far the top is.
Your percentile, category by category.
The same SKU can beat the market on one network and bleed on another. IO breaks this down by category and by network.
| Category | Mercado | Amazon | Magalu | Shopee |
|---|---|---|---|---|
| Beer | P82 | P58 | P41 | P34 |
| Soft drinks | P74 | P63 | P55 | P29 |
| Snacks | P61 | P47 | P38 | P44 |
| Personal care | P48 | P71 | P52 | P22 |
Green = above the market · amber = at the median · terracotta = below, room to gain.
Frequently asked questions.
From aggregated, anonymous data of your own category on each network, never identifiable data from another advertiser. Every reading shows its source.
In real time. The auction moves every hour and the curve keeps up, you see today's percentile, not last month's.
P82 means you beat 82% of the advertisers in your category on that network. The higher the better, and IO shows where you can still climb.
Find out your percentile.
A 20-minute demo shows where you stand versus the market, with your data.
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