Manifesto — Diego Bonna, Founder, Stakio

Consolidate your Stack.Maximize your IO.

There are two kinds of retail media advertisers in Brazil.

The first works with global platforms starting at US$ 95k a year, with a dedicated agency, data science team, and annual contract. They operate at the same level of sophistication anywhere in the world.

The second — which is the rest of the market — opens Excel on Monday morning.

This is not a budget problem. It is a structural exclusion problem.

The average Latin American advertiser today runs six ad platforms. By end of 2026, it will be eleven. Mercado Ads, VTEX Ads, Magalu Ads, Amazon, Shopee, iFood — and the next ones that do not yet exist as names for most of the market. Each with its own ruler, its own attribution window, its own report, its own black box.

15%
of global practitioners say they are very effective at measuring retail media performance.
56%
cite lack of analytics resources as the main obstacle.

Those 56% are not small brands. They are brands moving tens of millions a year through a channel that will reach R$ 5 billion in Brazil in 2026 — and they still consolidate everything in a spreadsheet on Sunday night.

Stakio exists to make that stop.

Not as another dashboard. Not as an aggregator. As a unified data layer that belongs to the advertiser. Stack consolidates every platform the brand operates on into a single view. IO brings category benchmarks in real time, turning every decision into informed comparison instead of guesswork. Mia interprets and acts in Portuguese, calibrated for the Brazilian and Latin American market.

Stack consolidates.
IO compares.
Mia recommends.

Today, Stakio gives the Brazilian advertiser the same intelligence layer that a global enterprise advertiser has — without the enterprise price tag, without the year-long implementation, without the agency dependency.

The data belongs to the advertiser. It always did.
The infrastructure to use it is what was missing.

Consolidate your Stack. Maximize your IO.

Diego Bonna
Founder, Stakio
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